NOMOI (noe-moy)

Designing products that are both comfortable and efficient is at the heart of ergonomic design. Ergonomics is derived from two Greek words: ergon, meaning work and nomoi, meaning natural laws, to create a word that simply means the ‘science of work'.

The company was founded on a simple notion: to build a collection of everyday products that make you look and feel great.

Easily worn, considered products that serve a purpose.

Rather than seasonal collections of clothing, the NOMOI proposition focuses on one product at a time. A well thought out design comes from intimately understanding all aspects of the product and how it performs for the wearer.

A small range of perfectly executed and thoughtful products were launched in September 2013.

What started as a collection of three has grown and will continue to develop. A belief that great design should be long-lasting, allowing the product to be developed and improved over time without disrupting the whole.

With roots in British sub-culture, soft tailoring and sportswear and inspired through a love of craftsmanship, artisans and thoughtful design. All of these influences come together to create the NOMOI identity.

Products are proudly made in our workshop in London by skilled individuals with bags of experience who share a passion for make and quality. Although each style is essentially the same – they’re not, the handmade process gives each product its own uniqueness.

The essence of handmade is about quality and having an affinity with the product, you only get that through care and attention to the smallest detail and of course the biggest ingredient is time.

The outcome is understated, easily worn, utility products that can be enjoyed.